Zhang Yun
Department of Electronic Commerce
Associate Professor, Master Supervisor
Email: [email protected]
Personal Profile
Zhang Yun, PhD, is an associate professor at the School of Management Science and Engineering, Southwestern University of Finance and Economics. She received his PhD in Management from Southwestern University of Finance and Economics in 2018. She was sponsored by the China Scholarship Council and was jointly trained at the University of Queensland Business School in Australia for two years from 2016 to 2018. Her is mainly engaged in research and teaching in the fields of e-commerce and social commerce, and has Host or participated in a number of scientific research projects of the National Natural Science Foundation of China, the Ministry of Education, and central universities.
Research Filed
Social Commerce, Virtual Digital Humans, Metaverse Marketing, Social Media, Etc.
Educational Background
2016/02-2018/02 University of Queensland, Australia, Business Administration, Joint Doctoral Program
2012/09-2018/12 Southwestern University of Finance and Economics, Business Administration (Master and Doctoral Program), PhD
2008/09-2012/06 Sichuan Agricultural University, Business Administration, Bachelor
Work Experience
2023/01-Present, School of Management Science and Engineering, Southwestern University of Finance and Economics, Associate Professor
2019/03-2022/12, Lecturer, School of Economics and Information Engineering, Southwestern University of Finance and Economics
Lecturing Courses
"Internet Marketing", "Internet Product Design", "Technology Economics", etc.
Representative Papers
Yun Zhang, Xinzhu Ran, Chuan Luo, Yue Gao, Yu Zhao & Qinghong Shuai. (2022). “Only visible for three days”: Mining microblogs to understand reasons for using the Time Limit setting on WeChat Moments. Computers in Human Behavior, 134, 107316.
Yun Zhang, Chuan Luo, Hongyan Wang, Yang Chen. (2022). “A right to be forgotten”: Retrospective privacy concerns in social networking services. Behavior & Information Technology, DOI: 10.1080/0144929X.2022.2046162.
Yun Zhang, Hongyan Wang, Chuan Luo, Siyu Chen. (2021). Ephemerality in social media: Unpacking the personal and social characteristics of Time Limit users on WeChat Moments. Frontiers in Psychology, 12, 712440.
Yun Zhang, Si Shi, Shijun Guo, Xiaogang Chen, Zhirong Piao. (2021). Audience management, online turbulence and lurking in social networking services: A transactional process of stress perspective. International Journal of Information Management, 56, 102233.
Zhang Yun, Tan Shangyu, Qiu Xingying, Shuai Qinghong. (2021). Research on the influencing factors of social media users' use of limited-time dynamic settings based on grounded theory. Information and Documentation Work, 42(4), 96-103.
Zhang Yun, Weng Qingxiong . (2018). Characteristics and internal mechanisms of multi- source evaluation . Advances in Psychological Science, 26(6), 1131-1140.
Yun Zhang, Qingxiong Weng, Nan Zhu. (2018). The relationships between electronic banking adoption and its antecedents: A meta-analytic study of the role of national culture. International Journal of Information Management, 40, 76-87.
